Known around the world for its elegance and style, turning heads wherever it goes, Ferrari has starred in attractive photographic imagery highlighting over 70 years of power and elegance. In the UAE this year, the Ferrari Middle East team selected the brightest and the best photography talents to continue this visual legacy, showcasing the Portofino in all its show-stopping beauty in landmark locations around the Emirates. An edit of leading photographers, typically known for capturing Dubai as one of the most photogenic cities in the world, were invited to road-test the Portofino during an exclusive 24-hour drive experience. The route took in the arid desert roads out towards the UAE’s border, with a pit-stop at the breathtaking Bab al Shams resort, nestled in amongst the sand dunes. The journey was then designed exclusively to allow guests who were invited to create personalized, one of a kind photoshoots.

A couple of months ago Ferrari paid tribute to the deep rooted characteristics and unique values of the Middle East with a new ‘Portofino’ campaign which was a breathtaking series of videos showcasing the attributes of four Middle Eastern countries as celebrated by the stunning design and performance of the Ferrari Portofino. In the series, the Portofino is seen exhilaratingly shot tackling the city streets and mountain terrain of the UAE, Saudi Arabia, Lebanon and Oman. The latest horse from the Maranello stable underlines its versatility by creating a brilliant affinity between its award-winning attributes and the values of each location. Thus Ferrari conclude their campaign by placing the Portofino in the lens of some of the best shutterbugs in the UAE.