The foundation for the present company was laid in 1963, as RECARO was formed as a play on words – Reutter and CAROsserien (coaches). The first RECARO sport seat was introduced in 1965, and in motor racing, the company quickly became a recognized brand name. S why are they also making stadium seats? In 1995 they gifted one of their seats to the coach of one of the teams as a joke. The players wanted in on the fun and soon the whole players’ bench had comfortable seats. Today fifty stadiums (including the one in Augsburg) have Recaro seats.

The business of the saddler master flourished, and in 1910 the company signed with the firm name “Stuttgarter Karosseriewerk Reutter & Co” (Stuttgart Coach Factory of Reutter & Co). The young saddler master was innovative and open to new mobility. In his workshop in 1912, the patented Reutter Reform Coach was produced, which later was called the Cabriolet. Reutter produced coaches for Daimler-Benz, Horch, and companies that have long been forgotten. Not to be forgotten were other icons of the automobile industry with whom Reutter was closely involved. Professor Ferdinand Porsche had the prototypes of the VW Beetle constructed by Reutter.

Also, after the war, the Porsche and Reutter companies worked closely together. The coach company Reutter became famous worldwide with the Porsche 356. Reutter was also active for BMW and the German Postal Service. The coach for the BMW 328 sports car was also produced by Reutter as well as coaches designed to meet the needs of the Postal Service. That’s still a large part of their business but they diversified their product line in the last hundred years. They, for example, now also sell airline seats and even office chairs.